Description

• Manage advertising for several product lines in New Mexico market
• Coordinate with media
• Create advertising schedules
• Oversee analytics to ensure efficacy and positive ROI
• Provide weekly & monthly analysis of all marketing campaigns and sales activities by collecting, analyzing, and summarizing data
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
• Monitors budgets by comparing and analyzing actual results with plans and forecasts
• Supervise social media outreach
• Monitor customer satisfaction surveys and compile results report
• Monitor and regularly update company website
• Monitor and track competitive advertisements, PR, and website messaging
• Update job knowledge by participating in educational opportunities; reading trade publications
• Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Other tasks as assigned by Marketing Director

Requirements
MINIMUM REQUIREMENTS:

• University degree or college diploma in business, marketing, or related field
• 5+ years’ experience in marketing
• Strong project management, business writing, and reporting skills
• Ability to develop strong relationships and work with senior level executives
• Exceptional written and verbal communication skills
• Solid business acumen, management, analytical, and problem-solving skills
• Strong computer skills, including business intelligence and reporting software
• Effective time management, organizational, and leadership skills
• Ability to travel as required